Knotch

Knotch provides a Content Intelligence Platform that's designed to reveal what content is most likely to produce business results. The idea is to get rid of the guesswork and data wrangling and to present a unified view of content performance so you can concentrate on optimizing it for maximum engagement and conversion.

Knotch uses generative AI to help power its content intelligence. The Knotch AIQ, the company's AI system, is trained on each customer's proprietary performance data and brand guidelines to optimize, break down and even generate new content that's more likely to produce results.

Among Knotch's features:

• Unified View of Content Performance: Tracks every piece of content a prospect sees, so you can see how content affects business outcomes.
• Audience Perception Analysis: Measures engagement and sentiment to determine if content is delivering value and helping build the brand.
• AI-Driven Insights and Actions: Uses AI to turn insights into actions, automating content optimization and user experience updates.
• PathwayIQ: Reveals insights into the customer journey, including which pages, channels and content types are most likely to convert.
• ContentEQ: Offers more advanced AI-driven insights into content performance, sentiment and audience feedback.

Knotch can be used in a variety of ways, including B2B and B2C marketing teams trying to optimize their content and improve conversion rates. Customers can get up and running quickly with automated site and event indexing and AI-powered insights and reporting that don't require a data scientist.

Customer testimonials from companies like Insperity, Zillow and Wells Fargo show how the platform has helped them get more out of their content and improve business results.

Knotch has a variety of tools that address different parts of content intelligence, making it a good resource for marketers trying to squeeze more out of their content.

Published on June 25, 2024