Skyword

Skyword is an all-in-one content marketing platform that helps brands to create and manage high-quality content at scale. The company's suite of services and software helps businesses define a content strategy, create compelling content, and measure the effectiveness of their marketing efforts.

Skyword's platform is designed to help brands overcome common content marketing challenges by providing tools to:

• Data Insights: Surface quick-win opportunities and develop a content strategy based on key customer moments.
• High-Quality Content: Provide vetted creators with deep topic expertise and tech-enabled safeguards for brand consistency.
• Customer Experience: Close journey gaps and maximize touchpoints for a more personalized experience.
• Content Governance: Oversee creation and publication across multiple content types.

Skyword's services are designed to support different aspects of content marketing, including:

• ATOMM: A generative AI tool that atomizes and personalizes content for target personas, channels, and regions.
• Content Strategy: Develops a unique strategy based on audience insights for better execution.
• Talent Management: Assembles a content dream team with specialized contributor management software.
• Content Creation: Provides high-quality content from expert writers and creatives.
• Globalization and Localization: Translates and localizes content for international audiences.

Skyword offers a broad range of features to support different content marketing needs. For example, Skyword360 enables planning, creation, distribution and optimization of content with enterprise-wide visibility. Its social analytics platform, Skyword Intelligence, offers audience insights and unified performance metrics.

The company doesn't detail pricing on its website, but it's geared for larger businesses looking to invest in a full-featured content marketing system.

Skyword is for businesses looking to amplify their content marketing and drive business results through authentic storytelling and targeted audience engagement. With a focus on quality, scalability and data-driven insights, Skyword supports a broad range of industries and marketing goals.

Published on June 30, 2024