Question: I'm looking for a tool that provides data insights to inform my content marketing strategy and measure its effectiveness.

BrightEdge is an all-purpose SEO tool and content performance marketing platform that provides real-time research, recommendations and rankings to help you navigate the customer journey. It covers search, content, social, local and mobile, and integrates with tools like Google Analytics and Adobe Analytics. BrightEdge also offers more advanced tools like Autopilot and Content Advisor that marry search insights with Generative AI to speed up content creation.

Another option is Parse.ly, a content analytics tool to help newsrooms and marketers understand what's working and what's not. It offers real-time analytics, personalized content recommendations and historical analysis to find the best content programs. Parse.ly also offers metadata extraction, attribution analytics and geographic segmentation, so you can make decisions based on data and show content ROI.

If you want something more of a content marketing suite, check out Skyword. It's got tools to create, manage and optimize high-quality content at large scale. Skyword's tools include generative AI for personalized content, content strategy development, and social analytics to give you audience insights and unified performance metrics. The company positions its tools as a way to drive business results through authentic storytelling and targeted audience engagement.

Last is Knotch, which promises a full-stack content performance optimization tool using generative AI. It tracks every piece of content a prospect sees, analyzes audience perception, and offers more advanced AI-driven insights and actions. Knotch AIQ is trained on user performance data and brand guidelines to optimize and generate content that performs, making it a good fit for B2B and B2C marketing teams.