Adobe Marketo Measure

Market Measure (formerly Bizible) is a B2B marketing attribution solution that helps you measure the value and ROI of every customer interaction. This tool enables you to track the complete B2B customer journey, capturing engagement across channels and providing detailed insights into every touchpoint.

Marketo Measure offers several key features to enhance your marketing strategy:

• EveryTouch Attribution: Reveals which channels, campaigns, and content deliver the most pipeline, revenue, and ROI.
• Automated Data Capture: Integrates with CRM, marketing automation, and ad providers to automatically capture interactions across online and offline channels.
• Intuitive Dashboards: Visualizes attribution insights to track marketing spend, ROI, and funnel velocity.
• Limitless CRM Reporting: Shares data with CRM systems for robust, custom reports.
• Advanced Features: Includes account-based marketing attribution, predictive account engagement scoring, and boomerang journey stages.

Marketo Measure aims to provide a solid foundation for lead-based and account-based marketing with accurate attribution. The tool helps you optimize your strategy and channel mix based on granular performance data, aligning lead-based and account-based marketing with sales teams using trusted data.

This solution can be particularly useful for businesses looking to improve their marketing ROI and enhance their demand funnel management. Marketo Measure offers a personalized consultation to help you get started.

Thousands of data-driven marketers trust Marketo Measure, which has been shown to result in a 15-18% lift in revenue through closed-loop attribution, according to a Forrester Total Economic Impact study.

Marketo Measure integrates seamlessly with other Adobe products, such as Adobe Real-Time CDP, Adobe Workfront, and Adobe Analytics, making it a valuable addition to your marketing technology stack.

Published on July 11, 2024