Measurement Studio

Measurement Studio is a full-fledged attribution suite built into Terminus that lets you measure the success of ABM programs running across multiple channels and other marketing activities. It offers a unified view of how marketing and sales teams are driving revenue so you can optimize strategy and results.

Measurement Studio offers in-depth reporting and analytics so you can measure your campaigns and channels. Some of its key features include:

• Insights for the Whole Team: Persona-based dashboards and reports help you see which campaigns and channels are driving results.
• 360º View of the Revenue Journey: Opportunity Insights shows the full picture of how marketing drives revenue, including content downloads, ad clicks and sales emails.
• Multi-Touch Digital and Revenue Attribution: Connect to CRM and marketing automation data for customizable first, last and multi-touch attribution reports.

The tool lets marketers measure and optimize their entire strategy, from board-level dashboards to campaign-level reporting. You can get a better understanding of how your marketing activities are driving the pipeline and revenue, so you can make data-driven decisions.

Measurement Studio's CMO Dashboard offers simple, at-a-glance performance reporting for executives, while its Campaign Analytics offer a more complete optimization of sales and marketing programs. Customizable reporting means you can create the insights you need to match your business.

For those who need more advanced integration, Terminus APIs let you extend metrics with other martech data points, so you can share with other stakeholders.

By using Measurement Studio, businesses can quickly measure and optimize the success of their ABM programs, taking a more strategic approach to marketing and sales.

Published on July 10, 2024