Question: Is there a platform that offers multi-touch digital and revenue attribution, and integrates with CRM and marketing automation data?

Measurement Studio is an attribution suite built straight into Terminus. It measures the effect of multi-channel Account-Based Marketing (ABM) programs and other marketing programs. With detailed reporting and analytics, it offers a 360º view of the revenue journey, tied to CRM and marketing automation data. It's designed to inform data-driven decisions with board-level dashboards and campaign-level reporting, and it's a good option for measuring campaign performance.

Attribution offers a multi-touch attribution platform that pulls data from a range of popular tools like Meta, Facebook, Google, Hubspot and Salesforce. It uses machine learning algorithms to create custom multi-touch attribution models that help marketers decide how to allocate their budget and make data-driven decisions. It's good for both B2B and B2C marketing campaigns, with actionable reporting and easy-to-understand dashboards.

Another option is Dreamdata, a B2B Revenue Attribution Platform that pulls together and cleans revenue-related data to give you a clear and actionable view of what drives revenue. It automatically ingests and models go-to-market data to give a 360° view of the customer journey and ROI understanding. With advanced analytics and automation, Dreamdata is designed to link revenue to pipeline activities and optimize go-to-market strategies for B2B marketing teams.

If you want to integrate with Salesforce, Heeet is a revenue attribution management solution that tracks lead generation and revenue without cookies. It integrates with Google Ads, Facebook Ads and other paid advertising platforms, giving you a single view of key marketing KPIs in Salesforce. Heeet includes features like cookieless lead tracking, multitouch revenue attribution, and custom attribution models, so it's a good option for companies that want to measure ROI across their marketing efforts.