SegMetrics

SegMetrics is a tool that reveals how your customers are finding you and moving through your sales funnel. It can be used to optimize every step of your funnel, from ad clicks to repeat purchases, so you can focus on maximizing lifetime revenue.

SegMetrics integrates data from multiple marketing tools, including ad platforms, email marketing systems and payment processors. This integration allows for visualization of customer journeys and optimization of the funnel from ad click to purchase. With over 3,000 digital marketers and advertising agencies using SegMetrics, it has a wealth of features to help you optimize your funnel.

Some of the key features include:

• Lifetime Value Attribution: See where every purchase came from and measure LTV even for long funnels.
• Order Value Maximization: See which upsells and cross-sells work best for each type of lead.
• Nurture Step Optimization: Optimize emails, webinars, and consultations for each type of customer.
• Customer Journey Tracking: See every step a customer takes, with a transparent history of contacts.
• People-Centric Segmentation: Filter contacts by actions and attributes, and integrate with email marketing platforms or CRMs.
• Marketing Data Integration: Combine data from ad platforms, marketing tools, payment processors, and CRMs.

SegMetrics also includes advanced ad attribution features:

• Lifetime Attribution Window: See where purchases come from even months or years after entering the funnel.
• No Double-Counting: Prevent purchases from being counted twice with a contact-based system.
• Optimize for Sales: Send data to ad AIs to optimize for real sales.
• Compliant with iOS 17+: All tracking is compliant with ATT, GDPR, and CCPA.

SegMetrics also includes funnel optimization features, like attributing revenue to any funnel step (email, webinar, sales call, etc.) and cohort segmentation, A/B testing, and server-side tracking to ensure accurate attribution.

SegMetrics integrates with over 90 marketing tools, including ad platforms, email systems, and payment processors. Users can connect their data from multiple sources and visualize their customer journeys to make data-driven decisions.

Whether you are a digital marketer or an advertising agency, SegMetrics helps you discover the true value of your leads and optimize your marketing funnels for better ROI.

Published on July 3, 2024