SegMetrics Alternatives

If you're looking for another option to replace SegMetrics, SegmentStream is definitely worth a look. It's an AI-powered marketing measurement and media mix optimization platform that helps businesses maximize revenue and ROAS. With tools like predictive analytics, multi-touch attribution and AI-based attribution, SegmentStream offers a more complete solution for making data-driven budget decisions. It can connect to a variety of data sources, including Google Analytics, and offers customizable dashboards and filtering options.

Another good option is Admetrics, which helps e-commerce companies optimize advertising performance with data-driven insights. It includes modules for business intelligence, marketing mix modeling, tracking and attribution, experimentation and data activation. Admetrics connects to more than 50 shops and marketplaces, with near-real-time data refresh and dedicated data science consulting. The platform is geared for e-commerce teams that want to improve advertising performance with fast decision-making and actionable insights.

Northbeam is another good option that's also pretty powerful. It offers multi-touch attribution and media mix modeling, using machine learning to understand customer journeys and optimize marketing. Northbeam's creative analytics offer detailed analysis of individual creative assets, which can be useful for companies trying to get the most out of their marketing spend and revenue growth. It integrates with many ad platforms to support collaborative workflows and data-driven marketing.

If you're looking for a more complete solution, you could also consider Adtriba. The company offers unbiased, cross-channel multi-touch attribution and unified marketing measurement tools. With advanced statistical models and machine learning algorithms, Adtriba can gather data from multiple sources and offer actionable insights to optimize marketing. It comes in two options, Adtriba Core for detailed customer journey analysis and Adtriba Sphere for AI-based marketing mix modeling, so you can find the best fit for your business needs and budget.