Adtriba

Adtriba offers data-driven marketing analytics that enable companies to measure the true impact of their marketing activities and make data-driven decisions about budget allocation. Using advanced statistical models and machine learning, Adtriba offers unbiased, cross-channel and easy-to-use multi-touch attribution and unified marketing measurement solutions.

Adtriba addresses the issue of fragmented marketing measurement by automating data collection and using AI to assess performance. This means that users can get actionable insights and make more informed decisions about their marketing strategy. The platform can track online and offline channels, including social media, display ads, paid search, organic search, affiliate marketing, email, TV, print and more.

Adtriba's key features include:

• Automated Data Collection: Pulls data from multiple sources into one place.
• AI-Powered Evaluation: Uses advanced statistical models and machine learning to assess marketing performance.
• Actionable Feedback: Offers concrete insights and recommendations for budget allocation and strategic alignment.
• Unified Marketing Measurement: Combines data from multiple channels, including offline and social media.
• Multi-Touch Attribution: Assigns conversions to individual marketing touchpoints.
• Marketing Mix Modeling: Examines the effect of marketing activities on sales and conversions.

Adtriba offers two main solutions:

• Adtriba Core: Data-driven multi-touch attribution software for detailed analysis of customer journeys. It's geared for companies with ad spend of $100,000 or more per month.
• Adtriba Sphere: AI-powered marketing mix modeling software for companies with ad spend of $30,000 or more per month that don't need much tracking infrastructure.

Customer testimonials from companies like Die Zeit and lekker Energie GmbH show how Adtriba helps improve digital marketing performance and optimize budget allocation with cross-channel marketing attribution.

Pricing isn't clearly listed, but customers can schedule a demo to discuss their needs and get a custom quote. Adtriba hopes to boost marketing return on investment by providing a more complete, data-driven view of marketing so companies can optimize their marketing and spend their budgets more wisely.

Published on June 27, 2024