Question: Is there a platform that uses AI and machine learning to provide unbiased, data-driven attribution and marketing measurement solutions?

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Adtriba

Adtriba offers a comprehensive data-driven marketing analytics platform. It features cross-channel and multi-touch attribution, advanced statistical models, and machine learning algorithms to automate data collection from various sources. Adtriba provides actionable insights, unified marketing measurement, and marketing mix modeling, which can help businesses optimize their marketing strategies and make better budget decisions.

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Lifesight

Another great option is Lifesight, a unified marketing measurement platform that uses AI to provide actionable data and insights. Lifesight's features include a Triangulation Framework for measuring marketing impact across online and offline channels, Goal Setting and Forecasting, Incrementality Intelligence, and more. It serves a variety of industries and integrates with many marketing and sales channels, helping marketers make better decisions and grow profitably.

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SegmentStream

For businesses looking to optimize revenue and ROAS, SegmentStream offers an AI-powered marketing measurement and media mix optimization platform. It combines predictive analytics, multi-touch attribution, media mix modeling, and incrementality measurement into a single source of truth. SegmentStream's platform provides automated cross-channel reporting, AI-driven attribution, and actionable budget reallocation recommendations, making it easy to measure true incremental ROAS and maximize ad spend.

Additional AI Projects

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Northbeam

Unlocks profitable growth through multi-touch attribution, media mix modeling, and creative analytics, empowering marketers to make data-driven decisions and optimize campaign performance.

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Dreamdata

Automatically collects and models go-to-market data, providing a 360° customer journey view and calculating ROI for optimized revenue generation.

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SegMetrics

Visualize customer journeys and optimize sales funnels with integrated data from multiple marketing tools, revealing how customers find and move through your funnel.

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Hyros

Boosts ad ROI by at least 20% with accurate tracking, AI-driven optimization, and customizable attribution for data-driven decision making.

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InMarket

Activates high-CTR campaigns with real-time, location-based targeting and AI-driven predictive optimization across mobile, desktop, and Connected TV channels.

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Exactag

Combines high-quality data collection, advanced algorithms, and full transparency to enable better decision-making and more successful marketing campaigns.

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Admetrics

Optimizes ad performance with scientifically-based data for efficient budget allocation, faster decision-making, and maximized profitability.

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Marketing Cloud

Unify customer data and analytics to run smarter, personalized campaigns across every interaction, driving increased ROI, customer value, and engagement.

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AppsFlyer

Unlock data-driven growth strategies with AI-powered insights, attributing conversions and actions across devices, and measuring ROI to optimize campaigns and increase revenue.

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Adobe Marketo Engage

Orchestrates and personalizes customer journeys across multiple channels, leveraging AI to automate and optimize marketing activities, improve lead management, and enhance customer experiences.

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Attributer

Automatically captures channel and landing page data, providing a complete view of marketing attribution to optimize spend and drive revenue growth.

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Blueshift

Centralize customer data, automate marketing decisions, and deliver personalized experiences across channels in real-time with AI-driven decisioning and predictions.

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Acxiom

Unlock meaningful customer experiences and profitable relationships with Acxiom's data-driven solutions.

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Markopolo

Drive growth with precision targeting, AI-powered optimization, and advanced attribution, while automating marketing workflows to maximize ROI.

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Resonate

Unlock 14,000+ predictive attributes with 80.2% mean accuracy, empowering marketers to make data-driven decisions and optimize marketing performance.

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Upwave

Optimizes brand advertising campaigns across multiple channels with real-time insights, predictive analytics, and customizable dashboards for data-driven decisions.

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Appier

Predicts and targets high-lifetime-value users, automates campaigns, and optimizes conversions with AI-powered tools for enhanced marketing performance and customer experiences.

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Moloco

Leverages real-time first-party data to drive accurate predictions, scalable user acquisition, and monetization, with adaptable models for optimal performance.

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Memorable

Forecast ad performance with high accuracy, optimizing Click-Through Rate, Engagement Rate, and more, to make data-driven creative decisions in seconds.

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Optimove

Unifies customer data into a single view, enabling personalized marketing experiences and AI-driven optimization across multiple channels.

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Smartly

Automates and optimizes advertising campaigns across multiple digital touchpoints, providing predictive budget allocation, automated management, and dynamic creative optimization.