Adtriba offers a comprehensive data-driven marketing analytics platform. It features cross-channel and multi-touch attribution, advanced statistical models, and machine learning algorithms to automate data collection from various sources. Adtriba provides actionable insights, unified marketing measurement, and marketing mix modeling, which can help businesses optimize their marketing strategies and make better budget decisions.
Another great option is Lifesight, a unified marketing measurement platform that uses AI to provide actionable data and insights. Lifesight's features include a Triangulation Framework for measuring marketing impact across online and offline channels, Goal Setting and Forecasting, Incrementality Intelligence, and more. It serves a variety of industries and integrates with many marketing and sales channels, helping marketers make better decisions and grow profitably.
For businesses looking to optimize revenue and ROAS, SegmentStream offers an AI-powered marketing measurement and media mix optimization platform. It combines predictive analytics, multi-touch attribution, media mix modeling, and incrementality measurement into a single source of truth. SegmentStream's platform provides automated cross-channel reporting, AI-driven attribution, and actionable budget reallocation recommendations, making it easy to measure true incremental ROAS and maximize ad spend.