InMarket connects brands with customers at the moments that matter, with real-time marketing and measurement solutions designed to drive growth and optimize ad spend with industry-leading technology and data.
InMarket offers a range of solutions:
- Audiences: Offers scaled audience reach and customizable segments to target specific demographics and behaviors.
- Activation: Uses AI-driven predictive and real-time omnichannel activation to reach consumers across mobile devices, desktop and Connected TV (CTV).
- Attribution: Uses closed-loop attribution to measure campaign performance, optimize media effectiveness and improve in-flight media efficiency.
- Analytics: Offers actionable insights based on petabytes of data to help brands understand what matters most and optimize their marketing.
Some of the key benefits of InMarket include:
- InMarket Moments: Activates with high CTRs through location-based activation, sending notifications to engage shoppers in real-time.
- InMarket Preceptivity: Combines AI and machine learning to predict and optimize media across every channel and device.
- Real-Time Optimization: Optimizes campaign performance through in-flight optimization of media spend.
- Comscore-Verified Data: Offers accurate and reliable insights from a trusted source.
- Customizable Reporting: Offers real-time results and downloadable customizable reports.
Real-world case studies show the success of InMarket's solutions:
- STIHL: Uses 360º panoramic creative to outperform industry benchmarks by over 6x.
- Bob Evans Farms: Increases new product awareness and drives sales by 6.3%.
- Frisch’s Restaurants: Achieves a 23.1% incremental lift in brand awareness.
- Nature Made: Beats the competition and drives high engagement with a 6.4x increase above industry benchmarks.
InMarket is a member of the Network Advertising Initiative (NAI) and is committed to consumer privacy, adhering to industry standards and regulations.
To learn more, visit the InMarket website to see their solutions and how they can help your brand connect with customers in a more meaningful way.
Published on June 26, 2024
Related Questions
Can you recommend a platform that helps brands target specific demographics and behaviors with customizable audience segments? I'm looking for a solution that uses AI-driven predictive technology to reach consumers across multiple devices and channels. How can I measure the performance of my ad campaigns and optimize my media spend in real-time? Do you know of a marketing platform that offers actionable insights based on large amounts of data to help me understand my customers better?
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