Question: How can I measure the performance of my ad campaigns and optimize my media spend in real-time?

If you want to measure the performance of your ad campaigns and optimize your media spend in real-time, InMarket provides a complete solution. With features like Real-Time Optimization, Comscore-Verified Data, and Customizable Reporting, InMarket offers a reliable and accurate view of your data. The platform has been used to improve campaign performance through AI-driven predictive activation and in-flight optimization, and it's a good option for maximizing the effectiveness of your media spend.

Another option is Hyros, which uses a patented AI attribution system to give you a transparent view of ad performance. Hyros tracks conversions like sales, calls and emails, then sends that data to ad platforms for better targeting and cost optimization. Its features like AI-driven optimization, conversion tracking, and long-term revenue forecasting make it a good option for companies with complex marketing operations.

If you want to measure sentiment in real-time and optimize accordingly, LoopMe is a good option. It offers PurchaseLoop, Intelligent Marketplace, and a variety of measurement tools to help you get better performance out of your media campaigns. LoopMe's platform is designed to optimize ad delivery and yield, so it's a good option for companies that need a scalable solution across many industries.

Last, SegmentStream combines predictive analytics, multi-touch attribution, and media mix modeling to maximize revenue and ROAS. With features like AI-driven attribution, automated cross-channel marketing reporting, and actionable budget reallocation recommendations, SegmentStream helps you make data-driven decisions to get the most out of your ad spend.