inPowered

inPowered is an AI platform that can be directly integrated into Demand-Side Platforms (DSPs) and Native Advertising channels to increase campaign performance by up to 300%. The platform's custom bidding models, trained on impression-level data and proprietary engagement data, optimize media efficiency.

inPowered AI can also generate the optimal Native creative variations based on proprietary post-click engagement data. This allows users to choose the desired outcome, such as engagement, leads, conversions or ROAS, while maintaining creative control through the review and approval of variant creatives. With inPowered AI, there is no need to target specific audiences, ensuring continued performance even as third-party cookies are phased out.

Some of the key features include:

• AI Custom Bidding Models: Optimize media efficiency by using the best algorithm for each campaign.
• AI-Generated Creatives: Generate Native creative variations based on engagement data.
• Integration with DSPs and Native Advertising Channels: Directly integrate with various platforms to increase campaign performance.

inPowered AI has received numerous accolades for its industry-leading AI solutions, including "Best Use of AI" from the ANA and finalist positions in the MediaPost OMMA Awards, Digiday Tech Awards, and The Drum Awards. Founded in 2014 by Peyman and Pirouz Nilforoush, the company's mission is to help agencies and brands get the most out of their advertising spend.

Real-world case studies show substantial improvements in campaign performance, including an 80% increase in time spent with inPowered AI activated on DV360 for Ohio Liquor and a 61% reduction in cost per session for Connecticut Children's.

inPowered AI is designed for agencies and brands looking to optimize their advertising ROI. With inPowered AI, you can drive traffic, engagement, leads, conversions or ROAS. Check out their website to learn more about how you can integrate inPowered AI into your advertising strategy.

Published on June 24, 2024