For maximizing media efficiency and improving campaign performance for native advertising, inPowered is a great option. The AI platform integrates with Demand-Side Platforms (DSPs) and Native Advertising channels to improve campaign performance up to 300%. With custom bidding models and AI-generated creatives, it seeks to optimize ROI by maximizing media efficiency and creative variations based on post-click engagement data.
Another top contender is Smartly, an end-to-end advertising platform with AI-powered automation across a range of digital channels, including Meta, Snapchat, Pinterest, TikTok and Google Marketing Platform. Its features include predictive budget allocation, automated campaign management and dynamic creative optimization. Smartly is designed to simplify workflows and improve efficiency, making it a good option for agencies and brand marketing teams.
Memorable is another top contender, using deep-learning models to predict the effect of ad creative on key metrics like Click-Through Rate and Conversion Rate. The platform integrates with popular platforms like Meta, Instagram, TikTok and YouTube, offering creative analytics and recommendations to improve campaign performance. Memorable helps maximize campaign impact while minimizing marketing spend, making it a good option for marketers looking to improve ROI.
For those looking for personalized ad content at scale, Omneky takes a data-driven approach to generating customized ad creatives across multiple channels, products and languages. It ensures brand consistency and offers actionable insights to optimize ad performance. Omneky is designed to help businesses scale their marketing efforts with AI-generated creative and real-time insights.