Instreamatic

Instreamatic is an AI-powered platform for optimizing audio and video ads for relevance, conversions and return on investment. By combining sophisticated personalization and automated A/B testing, Instreamatic can turn existing ads into hundreds of highly personalized ads that speak to each user individually.

The platform includes a range of features to let brands and agencies create, test and deliver personalized ads. Among them:

• Ad Concept Generation and Personalization: AI generates new ad concepts with contextual parameters that can be set for specific needs.
• Audio Library: Select voices and music for ads from a library of options curated by AI for specific campaign needs.
• Automatic Video and Audio Editing: AI edits video source footage and audio creatives to create new, personalized ads.
• Media Optimization: AI tests different ad variations to find the best-performing versions and optimize campaign results.

Instreamatic can deliver ads that are hyper-relevant to a user's preferences, including location, daypart, activity type, platform and app name. The company says its ads boost brand metrics by 12 to 22 percentage points, improving brand awareness, favorability and purchase intent.

Activation is a three-step process:

1. Campaign Goals and Creative Production: Define campaign goals and upload initial creative assets.
2. New Creative Concepts and Personalization: Let AI generate new ad concepts with hundreds of personalized variations.
3. A/B Testing and Ad Optimization: Turn on automated A/B testing and update top-performing creatives in real-time.

Instreamatic is particularly well suited for industries like QSR and automotive, where personalized ads can boost engagement and return on investment. Publishers also can benefit from the platform, which offers a new way to generate revenue through AI-powered contextual ads.

Pricing isn't disclosed, but the company promises cost-effectiveness and scalability that makes it useful to businesses of all sizes. For more details, you can check the Instreamatic website to learn about pricing and implementation details that suit your needs.

Published on June 25, 2024