Question: Is there a tool that can help me boost brand awareness and purchase intent through AI-powered ad optimization and personalization?

If you're looking for a way to increase brand awareness and purchase intent through AI-optimized and personalized ads, Instreamatic is a good option. The platform uses advanced personalization and automated A/B testing to optimize audio and video ads for maximum relevance and conversions. By personalizing ads based on user preferences like location, activity type and platform, Instreamatic has shown an increase of 12 to 22 percentage points in brand metrics, resulting in higher brand awareness and purchase intent.

Another good option is Jivox. This cloud-based platform offers personalized and dynamic advertising across multiple channels in real-time, resulting in increased sales and revenue for brands. Jivox offers features like creative automation, data-driven decision-making and AI-powered recommendations that together offer real-time personalization and performance optimization. It's good for scaling marketing efforts while maintaining high levels of personalization.

AMA is a good option for those focused on audio ads. It offers dynamic, data-driven ads on major audio platforms, combining contextual and audience-level data like purchase history and listening behavior. AMA offers hyper-personalized audio ads across more than 100,000 locations and a simple creative management system, making it a good option for retail and finance.

For a more general digital ad option, Smartly offers a powerful platform that automates and optimizes campaigns across a range of channels including Meta, Snapchat and TikTok. It offers dynamic creative optimization, predictive budget allocation and actionable reporting, helping agencies and brand marketing teams streamline workflows and improve efficiency.