Frequency

Frequency streamlines and automates ad operations, letting teams go faster and go bigger with audio ads. With Frequency, users can simplify complex campaigns, increase efficiency and drive results for advertisers. The platform is built to help teams work more efficiently, freeing up time and reducing manual labor.

Frequency has tools geared for different types of users:

• Podcast Networks: Save hundreds of hours by scaling ad operations and growing networks.
• Publishers: Centralize and manage complex campaigns efficiently.
• Advertisers: Personalize messages, make ads dynamic, and improve engagement and ROI.

Frequency's features include:

• Centralized Ad Management: Target, track, report, and optimize audio ads in one place.
• Personalization: Use contextual and dynamic targeting to tailor messages to each listener.
• Distribution Rules: Run contextual or personalized targeting and select from 35+ data signals.
• Tracking Pixels: Add, validate, and verify pixels to manage macros across them.
• Reporting & Optimization: Centralize reporting and integrate third-party measurement partners.

Frequency also enables the creation of dynamic audio ads that can be optimized and measured in real time. And the platform offers creative resources to help build ads, including scriptwriting, voice talent, sound effects, recording and more.

The company counts audio industry leaders as partners and has integrations that expand its abilities. Frequency plans to continue innovating audio ad management to help make it more efficient and effective for all parties.

If you're interested in learning more about Frequency, the company offers case studies, video training and demo scheduling. That lets potential customers assess how Frequency can help their own workflows and ad operations.

Published on June 27, 2024