AMA

AMA is an end-to-end platform for dynamic creative for audio, designed to deliver personalized, data-driven ads on the biggest audio platforms. It combines contextual and audience-level data from multiple sources to deliver the most relevant and actionable ad to each listener. This includes information like purchase history, loyalty program status, music preferences, location and listening device.

Among AMA's features is the ability to automate ad delivery across all types of audio, including streaming, podcast and broadcast radio. The system can deliver unlimited versions of an ad through a single tag, making it useful for big-scale campaigns. And customers can set up campaigns with their preferred measurement vendor, so they can track and measure ad results independently.

AMA Studio, the foundation of the service, is geared for audio professionals with a powerful and easy-to-use creative management system. It can create millions of personalized ads in a matter of seconds, making it easier to manage lots of creative variations.

Companies using AMA include retail, financial services, consumer packaged goods and pharmaceutical companies. Case studies show that AMA can boost sales and brand awareness through contextual targeting and audience targeting. And the system can deliver hyper-personalized audio ads in more than 100,000 locations, so you can get very specific messages.

If you need a managed service, AMA has an in-house creative team that's worked with advertisers including American Express, Target and Starbucks.

Pricing details aren't disclosed, but customers can contact AMA through its website for more information on getting started.

Published on June 25, 2024