Magellan AI

Magellan AI is an end-to-end platform for audio advertising intelligence, media planning and measurement. It helps brands and publishers to scale live-read, produced and programmatic advertising on podcasts and YouTube. With real-time monitoring of over 40,000 advertisers across 50,000 shows, Magellan AI offers unparalleled insights to track competitor spend and messaging, automate airchecks for brand safety and validate every ad placement.

Some of the key features include:

• Competitive Intelligence: Monitor podcasts and brands advertising in regionally targeted markets.
• Media Planning Tools: Discover, research and connect with new podcast shows.
• Ad Verification: Verify ad placements and identify issues in real-time.
• Pixel-Based Attribution: Measure podcast advertising performance across podcasts, streaming audio and video channels.
• Content Acquisition: Offer in-depth analysis for market research and content acquisition on any podcast.

Magellan AI offers a range of tools to help you optimize your podcast advertising:

• Watchlists: Receive alerts when tracked advertisers appear.
• Audio Sampling: Listen to and visualize ad placements within a show's timeline.
• Email Notifications: Receive weekly reports on new advertisers and notable increases in podcast presence.
• Spend Analysis: See where brands are spending their money.
• Instant Intro: Scale buying quickly by connecting directly with media contacts for thousands of shows.

Magellan AI works with publishers, agencies and brands in the UK, Ireland, Germany, Australia and Canada. The company has a strong reputation for its abilities, with customers saying the platform has made measurement easier and more streamlined.

Schedule a demo to see how Magellan AI can help you optimize your podcast advertising.

Published on June 25, 2024