Question: I'm looking for a tool that helps me track competitor spend and messaging in the podcast advertising space.

If you want to monitor competitors' ad spending and messaging in podcast ads, Magellan AI is a good option. The platform offers integrated audio ad intelligence and media planning to help brands and publishers expand their podcast and YouTube advertising. It tracks more than 40,000 advertisers across 50,000 podcasts, providing data for competitive intelligence, media planning and ad performance measurement. Features like watchlists, audio sampling and spend analysis can help you optimize your podcast ad campaigns.

Another option is MadMen AI, an AI marketing platform that offers data-driven insights into ad creative from competitors' successful ads. It lets marketers optimize ad spend and streamline work with automated competitor tracking, performance insights and recommendations. Free and paid plans are available, and MadMen AI is designed to improve marketing forecasting and optimization so you can stay competitive.

If you want a more general competitive analysis, check out Competely. This AI-powered tool offers insights into marketing strategies, product roadmaps and audience sentiment across many data sources. Competely automates research and analysis, offering side-by-side comparisons and industry-agnostic insights that grow as your business grows. It's good for founders, executives and marketers who want to make data-driven decisions and build a go-to-market strategy.

For real-time insights into competitors' marketing efforts across multiple channels, the Competitors App is a good online monitoring tool. It tracks trial emails, social media posts, website changes and search engine optimization rankings, and offers customizable Slack notifications and agency plans for multiple users. It can save marketers time and money by automatically finding new competitors and figuring out what works.