Apptopia

Apptopia is a data intelligence platform that helps brands understand key competitive signals and trends across mobile apps and connected devices. The platform offers a wealth of data to help investors, brands and publishers make data-driven decisions.

Apptopia offers a variety of features to help you analyze competitors and conduct market research. Some of the key data points include:

• Performance Data: Demographics, customer segmentation, and detailed usage insights.
• Advertising Data: See which creatives and ad strategies work best.
• SDK Insights: See which apps install or uninstall over 2,900 SDKs.
• Audience Data: Demographic and cross-app usage insights.
• X-Ray Features: See app classification insights for every app and mobile game.
• Reviews Analysis: Get actionable insights from user reviews.
• Search Insights: See paid and organic search results for over 75k keywords.

Apptopia's data spotlight is powered by the Nightingale Model, which offers accurate modeling based on multiple sources of truth and years of testing and research. This allows you to explore sector insights, including fintech, ridesharing and food delivery, social media, dating, and sports betting, with analysis of major players like AFRM, SQ, COIN, PYPL, UBER, LYFT, and META.

The platform updates its data daily by scraping metadata like category, ratings, reviews, release notes, and tags. This metadata is then analyzed to provide insights on user behavior, engagement, and retention across different sectors. Apptopia's models also incorporate panel data to track real user behavior trends and analytics from over 100,000 consenting apps.

Apptopia is great for:

• Investors: Get ahead of the market by understanding true company performance.
• Brands: Keep tabs on competitors' activity, track key data and stay ahead of the curve.
• Sales Teams: Find opportunities and build targeted campaigns.

Pricing information is not clearly disclosed, but Apptopia does offer a log-in option and a free report, and you can sign up to see a demo for more information. For those looking to tap into advanced mobile data and analytics, Apptopia can be a useful tool for making business decisions and driving growth.

Published on June 26, 2024