Admetrics

Admetrics is an AI-powered platform that helps e-commerce teams optimize their ad performance by providing scientifically based data for efficient budget allocation and faster decision-making. This tool empowers teams to make data-informed decisions, maximize profitability and get the most out of their advertising spend.

Admetrics provides several key features to help tackle common marketing challenges:

• Business Intelligence: Consolidates data from different sources through fully customizable dashboards, improving data quality and enabling faster decision-making.
• Marketing Mix Modeling: Uses machine learning to analyze channel performance, providing insights to optimize channel efficiency and budget allocation.
• Tracking & Attribution: Tracks customer interactions, providing insights into customer journeys and conversion paths.
• Experimentation: Provides a Bayesian statistics engine for faster testing, allowing teams to refine strategies for better ad performance.
• Data Activation: Sends tracked conversions back to advertising networks, improving data quality and enabling up to 90% higher ROAS.

Admetrics integrates with more than 50 shops and marketplaces, ensuring a quick setup within 15 minutes. The platform also includes features like intraday near-real-time data updates, onboarding support and dedicated data science consulting.

Pricing is based on volume, increasing with marketing spend:

• $399/month: Includes $20,000 marketing spend, with an additional 1.5% fee for marketing spend above that.
• $899/month: Includes $70,000 marketing spend, with an additional 1% fee for marketing spend above that.
• Custom: Offers flexible contract duration, customizable attribution models, and more.

Admetrics is well-suited for e-commerce teams looking to optimize their marketing efforts, improve profitability and drive data-driven decision-making. With a 21-day free trial available, teams can test the platform's capabilities before committing to a monthly plan.

Published on June 14, 2024