Smartly

Smartly is an end-to-end advertising platform that uses AI to automate and optimize campaigns across multiple digital touchpoints. The company says it's designed to revolutionize the way people advertise, letting them reach and engage their customers from a single workflow.

The company offers three suites of tools:

• Creative Suite: Creates creative assets at scale for all digital and social touchpoints. That includes image and video templates, dynamic creative optimization and Creator Connect.
• Media Suite: Creates and optimizes campaigns automatically across channels. That includes predictive budget allocation, automated campaign management, optimization triggers and real-time reach and frequency analysis.
• Intelligence Suite: Provides actionable insights to inform future campaigns with an actionable reporting dashboard.

Smartly supports campaigns on a range of channels, including Meta, Snapchat, Pinterest, TikTok and Google Marketing Platform. The company says the platform is designed to help agencies, brand marketing teams, performance teams and creative teams work more efficiently and effectively.

Among other benefits, Smartly promises:

• Predictive Budget Allocation: Optimizes budgets based on performance data and strategic decisions.
• Automated Campaign Management: Manages multiple campaigns with automated workflows.
• Dynamic Creative Optimization: Optimizes creative performance with personalized experiences.
• Actionable Reporting Dashboard: Offers insights to inform future campaign decisions.
• AI Lab: Improves the media and creative process with Gen AI technology.

Smartly is designed to help advertisers overcome common problems like manual labor, data inconsistencies and a lack of creative variety. Automating routine work, generating creative assets and personalizing experiences can help people get better results from their campaigns, Smartly said.

Pricing isn't disclosed, so interested parties should contact Smartly for a platform demo and a quote.

Published on June 14, 2024