Question: I need a platform that provides actionable insights to inform future campaigns, can you recommend one?

If you're looking for a platform to give you insights you can use to inform future campaigns, Lifesight is a good option. Lifesight is a unified marketing measurement platform that uses AI to give marketers insights to make decisions and get the best return on investment. It includes tools like Triangulation Framework to measure marketing effects, Goal Setting and Forecasting for planning, and Incrementality Intelligence for optimizing campaigns. It's geared for e-commerce, retail, agencies and B2B SaaS companies and can integrate with many marketing and sales channels.

Another good option is Smartly, an end-to-end advertising platform that automates and optimizes campaigns across many digital channels. It comes with an Intelligence Suite that offers insights to inform future campaigns, along with predictive budget allocation, automated campaign management and a dynamic reporting dashboard. Smartly is geared for agencies, brand marketing teams and performance teams to streamline work and improve efficiency, so it's a good option for advertisers trying to overcome common challenges.

If you need a more powerful marketing analytics platform, Marketing Cloud Intelligence from Salesforce offers automated reporting and a unified view of marketing data. It connects to more than 170 APIs and offers AI-powered Einstein Insights that can detect opportunities to improve KPIs. The platform includes Media Planning and Pacing Optimization tools and can handle complex marketing operations by simplifying marketing data and optimizing campaigns across many channels.

Last, SegmentStream is an AI-powered marketing measurement and media mix optimization platform that helps businesses optimize revenue and ROAS by making data-driven budget decisions. It combines predictive analytics, multi-touch attribution and marketing mix modeling into a single source of truth, offering automated cross-channel marketing reporting and actionable budget reallocation recommendations. It's geared for businesses with big ad budgets and is used by major brands and agencies around the world.