6sense

6sense is an ABM platform powered by Revenue AI, built to transform how companies create, manage and convert pipeline into revenue. With AI, 6sense identifies in-market accounts, crafts personalized messages, and automatically qualifies and books meetings. This means sales teams can focus on high-quality pipeline generation and conversion.

Some of the key features of 6sense include:

• Advertising: Reach buyers with display, video, retargeting and social ad campaigns.
• Intent Data: Uncover hidden buying signals to better understand the needs of decision makers.
• Company & People Search: Leverage a best-in-class B2B database with account and contact information.
• Conversational Email: AI-powered email responses to qualify and convert inbound leads into booked meetings.
• Predictive Models: Predict buying stages and fit to engage with the right accounts at the right time.

6sense is particularly useful for B2B companies where buyers often research online in "stealth mode," leaving behind digital breadcrumbs that are invisible to traditional martech systems. By interpreting these hidden signals, 6sense gives revenue teams the insights they need to engage with target accounts.

The platform integrates with existing technology investments, so teams can centralize audience creation, manage their tech stack and drive revenue growth. You can also browse 6sense data, including company search and data packs, to inform your marketing efforts.

Some of the targeted industries and roles that benefit from 6sense include:

• CMOs: Drive cross-company strategy with relevant insights.
• Demand Gen: Drive conversions with engaged audiences.
• Digital Teams: Run targeted campaigns to key personas.
• CROs: Align sales and marketing with rich insights.
• Inside Sales: Engage high-quality leads with relevant data.
• RevOps: Streamline teams and technologies to hit revenue goals.

By giving teams actionable intelligence, 6sense helps companies increase pipeline, improve conversion rates and reduce go-to-market waste. Customers have reported significant improvements in win rates, opportunity volume and deal sizes, while also reducing opportunity-related costs.

To learn more about the capabilities of 6sense, visit their website for a demo and more information on how to integrate it into your existing tech stack.

Published on June 24, 2024