Question: Is there a platform that integrates with existing martech systems to centralize audience creation and drive revenue growth?

If you want to centralize audience creation and drive revenue growth with an integration with your existing martech stack, 6sense is another strong contender. The platform uses Revenue AI to create, manage and convert pipelines. It includes features like advertising, intent data, company and people search, conversational email and predictive models. 6sense can integrate with existing technology investments so teams can centralize audience creation and manage their tech stack for growth.

Another powerful option is Blueshift, an AI-powered marketing platform that combines customer data and uses AI-driven decision-making across multiple channels. Blueshift includes a Customer Data Platform, AI-Powered Decisioning, and Cross-Channel Delivery to orchestrate customer journeys. It can handle email, SMS, in-app messages and other channels, and integrates with hundreds of tools to give you a unified customer view, so you can easily segment audiences and make data-driven marketing decisions.

If you're looking for a more comprehensive marketing automation platform, Adobe Marketo Engage is another option. The platform lets companies orchestrate and personalize customer journeys across many touchpoints, including marketing automation, account-based marketing and lead management. It can integrate with other Adobe tools, and it offers AI-powered marketing automation and predictive audiences, making it a good choice for B2B marketing and customer engagement.

Last, Lytics offers a secure and flexible composable customer data platform that governs, unifies and activates customer data securely. It also offers generative AI integration for advanced audience creation and has a composable architecture for flexibility. Lytics integrates with Google Cloud and offers data clean room capabilities powered by Google BigQuery, so you can have flexibility, security and measurement.