Wunderkind

Wunderkind is a global performance marketing solution that helps brands acquire new customers at scale and retain them for life. Using AI, data and identity, Wunderkind powers one-to-one, personalized marketing messages across email, text and ads. The result is a new top revenue channel that finds up to 3-6 times more of a website's traffic without relying on cookies.

Wunderkind's Identity Network is a powerful data foundation that spans more than 9 billion consumer devices and 1 billion opted-in consumer profiles, providing a proprietary data set that can be used to power marketing messages and drive revenue. The platform is designed to work with all major ESPs and eCommerce platforms and is permission-based and privacy-compliant, eliminating the need for third-party cookies.

The platform includes a range of applications:

• Studio: A production platform that streamlines design work, giving brands the agility to create best-in-class creatives and experiences.
• Audiences: Uses predictive and generative AI to identify and target ideal customer profiles.
• Experiences: Autonomously optimizes touchpoints to ensure every interaction resonates and performs.
• Analytics: Gives brands the ability to measure, understand and optimize experiences with precision.

Wunderkind says its clients have seen impressive results:

• 25% of total digital revenue often at a higher return than other performance marketing channels.
• 2-3x improvement in list growth rates.
• 6x increase in one-to-one email revenue.

The service is geared for eCommerce brands, which can benefit from Wunderkind's ability to capture first-party data at scale and deliver triggered, personalized messages across channels to drive revenue. Wunderkind integrates with existing CDP or ESP systems, so it's a good fit for long-term customer relationships and maximizing customer lifetime value.

Wunderkind also offers strategic use cases like actionable data, AI decisioning, omnichannel engagement, analytics and ecosystem integrations. This allows marketers to build experiences that make every moment with customers count, driving meaningful revenue while working efficiently and saving time and resources. Overall, Wunderkind is designed to help marketers acquire new customers, grow business and build meaningful relationships without requiring their team to do a lot of heavy lifting.

Published on June 24, 2024