Question: How can I create targeted marketing campaigns that reach ideal customer profiles and drive revenue?

If you want to build targeted marketing campaigns that reach the right customer profiles and generate revenue, Marketing Cloud Engagement from Salesforce is a top option. The platform offers personalized marketing and automated journeys across channels, including email marketing, content creation, mobile marketing, conversational marketing, digital advertising and cross-channel analytics. It also integrates with Salesforce products so you can build targeted and personalized campaigns that maximize customer lifetime value and drive growth.

Another top option is Blueshift, an AI-powered marketing platform that marries customer data with AI-driven decision-making to send marketing campaigns across channels. Its Customer Data Platform and AI-Powered Decisioning features help you build detailed customer profiles and automate marketing work so you can easily segment audiences and make data-driven marketing decisions. Blueshift supports a variety of marketing channels, including email, SMS, in-app messages and more, so you can work more efficiently and get a higher return on investment.

6sense is another top option, especially for maximizing pipeline creation and conversion to revenue. Its ABM platform uses Revenue AI to identify in-market accounts, create personalized messages and automate meeting qualification and booking. With features like advertising, intent data and AI-driven email responses, 6sense helps you centralize audience creation, manage your tech stack and drive revenue growth through actionable insights and predictive models.

For a more advanced marketing automation solution, Marketing Cloud Account Engagement offers tools to automate marketing and improve customer engagement. The platform offers lead generation, account-based engagement, AI scoring and real-time sales alerts, and integrates directly with Salesforce CRM to synchronize marketing and sales and maximize ROI.