Marketing Cloud Account Engagement

Marketing Cloud Account Engagement is a B2B marketing automation platform that helps you drive growth by aligning marketing and sales. Built on the world's #1 AI CRM, it helps you scale account relationships and bring customer data together in one place.

The platform lets you build connected customer journeys and engage buyers across accounts with features like:

• Lead Generation: Build landing pages and forms with drag-and-drop builders, segment leads, and send personalized automated cross-channel journeys.
• Cross-Channel Journeys: Engage prospects across every channel by integrating third-party webinar, survey, and SMS apps.
• Account-Based Engagement: Target and nurture key prospects using Einstein to identify the accounts most likely to purchase.
• AI Scoring: Use behavior to score and identify leads most likely to convert.
• Engagement History Insights: See prospect interactions and share data with sales and service teams.
• Real-Time Sales Alerts: Share insights and alert sales teams when a hot lead is ready to convert.
• Full-Funnel Multi-touch Attribution: See how marketing and sales activities affect the pipeline with AI-driven attribution models.
• Account-Based Marketing Dashboard: See pipeline progress and insights for targeted accounts.
• Out-of-the-Box Analytics: See how marketing affects pipeline and revenue.

Marketing Cloud Account Engagement is great for businesses that want to generate and nurture leads, align marketing and sales, prioritize qualified leads and manage marketing campaigns across multiple channels.

Pricing tiers are designed to accommodate different business needs:

• Growth: $1,250 USD/month (up to 10,000 contacts billed annually) includes lead nurturing and scoring, engagement history dashboards and campaign reporting.
• Plus: $2,750 USD/month (up to 10,000 contacts billed annually) adds cross-channel journeys, multitouch and ABM dashboards and B2B marketing analytics.
• Advanced: $4,400 USD/month (up to 10,000 contacts billed annually) includes a dedicated IP address, AI-powered capabilities, business units and sandboxes.
• Premium: $15,000 USD/month (up to 75,000 contacts billed annually) includes enterprise-ready features with predictive analytics and support.

By integrating directly into your CRM and aligning revenue teams, Marketing Cloud Account Engagement lets you run multiple marketing programs and get the most out of your investment.

Published on June 23, 2024