For a broad view of marketing and sales performance, Dreamdata is a powerful platform. It collects and cleans revenue-related data to give you a clear, actionable view of what drives revenue. With features like AI-powered attribution and a variety of analytical tools, Dreamdata helps B2B marketing teams connect revenue to pipeline activity and optimize go-to-market strategies.
Another top contender is HockeyStack, an all-in-one command center for B2B revenue teams. It provides a single source of truth for marketing and sales activity, with modern attribution and buyer journey insights. HockeyStack integrates with a broad range of CRM, ABM and marketing automation tools, so it's a good option for data-driven decision making and optimizing pipeline growth and revenue.
Adtriba is another strong contender, offering unbiased, cross-channel multi-touch attribution and unified marketing measurement tools. By automatically collecting data from a variety of sources and applying sophisticated statistical models and machine learning, Adtriba helps businesses understand the true impact of their marketing and make data-driven decisions to optimize their marketing spend and improve ROI.