Demandbase

Demandbase is a full Go-to-Market (GTM) platform that includes Account-Based Marketing (ABM) software, B2B advertising and B2B data to help companies identify and target the accounts most likely to buy with AI-powered insights. The platform includes a variety of tools and data to inform sales and marketing decisions.

Some of the key features of Demandbase include:

• Account-Based Experience (ABX): Merge your data with AI insights to identify and target accounts across the entire buyer journey.
• B2B Advertising: Target the right accounts with ad tech built for B2B.
• Sales Intelligence: Bring account insights into every sales interaction, including CRM and browser extensions, to get detailed company and contact information.
• Predictive Analytics: Identify high-intent accounts with AI and predictive models.
• Personalization: Deliver customized website experiences for specific accounts and audiences.
• Orchestration: Automate marketing and sales tasks across channels for maximum efficiency.
• Analytics: Measure engagement across accounts and buying groups.

Demandbase pricing is tiered based on the product and package:

• Professional: The core GTM platform features, starting at $1,500/month.
• Enterprise: Adds advanced automation, starting at $2,500/month.
• Elite: Adds features like data integrity and sandbox access, starting at $5,000/month.
• ABX: Pricing is based on the number of accounts, starting at $2,000/month.
• Advertising: Pricing is based on total ad spend, with self-serve and supported options.
• Sales Intelligence: Pricing is based on the number of users, starting at $500/month.
• Data: Pricing is based on data records or full data sets.

Demandbase is geared for B2B companies that want to help them meet their revenue goals with flexible and transparent tools that can be used by different teams and for different needs. The platform helps you build a single view of accounts, target the right ones, and optimize sales and marketing operations.

Published on June 24, 2024