Question: How can I get a single view of my target accounts and personalize their experience across all touchpoints?

If you want a single view of your target accounts and the ability to personalize their experience across all touchpoints, Demandbase is a great option. This full-stack Go-to-Market platform combines Account-Based Marketing, B2B advertising and Sales Intelligence to help you identify and engage with the best accounts at every stage of the buyer journey. With Account-Based Experience, Personalization and Predictive Analytics, Demandbase lets you create personalized website experiences, automate marketing and sales workflows, and measure engagement at the account and buying group levels.

Another top option is 6sense, which offers a powerful ABM platform built on Revenue AI. It is designed to help you maximize pipeline creation and conversion by identifying in-market accounts, creating personalized messages and automating meeting qualification and booking. It offers advertising, intent data, company and people search, and AI-driven email responses, so you can engage with target accounts at the right time and convert them at a higher rate.

If you want to orchestrate customer journeys across multiple touchpoints, Adobe Marketo Engage is worth a look. This marketing automation platform lets companies attract, segment and nurture customers over their entire lifecycle. It includes marketing automation, account-based marketing, lead management, email marketing and multi-touch attribution, as well as AI-powered marketing automation and personalized experience automation, making it a good fit for B2B marketing.

Last, Blueshift is an AI-powered marketing platform that marries customer data with advanced decision-making and cross-channel delivery. It builds rich customer profiles with a Customer Data Platform and supports multiple marketing channels. Blueshift's real-time AI assesses customer behavior and intent, so you can segment audiences and make data-driven marketing decisions, giving you a single view of your target accounts.