Apollo

Apollo is a sales intelligence and engagement platform that helps companies find, engage and convert leads more effectively. It has a large database of more than 275 million contacts at 73 million companies so salespeople can get a better idea of who they're dealing with.

Among its features are:

• Contact & Account Search: Find the right leads and companies with filters like job function, location and industry.
• Scores & Signals: Prioritize leads based on behavioral and demographic signals.
• Inbound Optimization: Shorten forms and better qualify leads so salespeople don't waste time chasing the wrong prospects.
• Sales Engagement: Automate outbound activities and sales interactions.
• Meetings & Deal Management: Prepare for and schedule meetings, track deals with insights and recommendations.
• Conversation Intelligence: Record, analyze and track sales conversations.
• Analytics & Coaching: Track performance, get feedback and improve sales results.
• Workflow Engine: Automate tasks and optimize sales workflows.
• CRM Enrichment & Cleanse: Update and enrich CRM data to ensure it's reliable and consistent.

Apollo is for sales leaders, account executives, founders, marketers, sales development reps and revenue operations teams. It's designed to cut down on prospecting work, streamline sales operations and produce high-quality pipeline leads.

Apollo can integrate with tools like LinkedIn, Salesforce and Gmail so you can get contact and account information from within those tools. It offers a free trial account and a wealth of resources, including an academy, magazine, knowledge base, webinars and success stories to help you get up to speed.

With a data-first, automated approach, Apollo is designed to help companies get the most out of their sales operations, closing more deals and boosting revenue.

Published on June 9, 2024