HockeyStack

HockeyStack is an all-in-one command center for B2B revenue teams, helping them optimize performance and close deals with modern attribution, buyer journey and account insights. It helps marketing teams optimize pipeline generation and sales teams close deals by providing a single source of truth for marketing and sales activity.

Some of its key features include:

• Unified Marketing & Sales Analytics: Unifies online and offline marketing activity with sales and outbound touchpoints to understand what drives revenue.
• Sales Intelligence: Identifies anonymous website visitors and accounts, builds target lists and provides real-time alerts.
• Executive & Board Overview: High-level dashboards for company-wide and team-specific metrics, issues and forecasting.
• Account Insights: Tracks account timelines from first impression to closed deals, including marketing and sales touchpoints.
• Forecasting & Budgeting: Simulates new scenarios, recommends budgets and forecasts performance with machine learning and marketing mix modeling.
• ABM/ABX: Builds audience lists for ad platforms with intent data, runs ads on display networks and syncs with CRM.

HockeyStack empowers teams to make data-driven decisions by giving them actionable insights into what drives pipeline growth and revenue. The platform is designed for a variety of roles within marketing and sales, including marketing operations, demand generation, content teams and sales representatives.

HockeyStack integrates with most CRM, ABM, marketing automation, customer support and advertising platforms. Its no-code implementation and dedicated customer support means a quick onboarding process, usually taking about four weeks. Users can start seeing value within the first 45 days.

Case studies show the success of HockeyStack in boosting pipeline ROI, form submissions and visitor-to-MQL conversions. For example, OneFlow doubled their visitor-to-MQL rate with cohort reports and multi-touch attribution, while Cognism saw a 5x return on ad spend in paid social. Whatfix also saw a 2x increase in content-influenced opportunities.

HockeyStack is built for GTM teams with complex systems and varied needs, with 99% uptime, SOC 2 certification, SAML SSO and audit logs. It complies with GDPR and CCPA regulations, storing data in Germany and offering both cookie-based and cookieless tracking options.

With a unified view of the buying journey and marketing performance, HockeyStack helps B2B revenue teams optimize their strategies and drive growth.

Published on July 2, 2024