Question: Can you recommend a platform that provides a unified view of marketing and sales activity to optimize pipeline growth and revenue?

If you're looking for a platform that offers a single view of marketing and sales activity to help you optimize pipeline growth and revenue, HockeyStack is a strong contender. It's an all-in-one command center for B2B revenue teams with modern attribution, buyer journeys, and account-level insights. It integrates with a broad set of CRM, ABM, marketing automation, customer support and advertising tools, making it easy to get up and running and use. It's designed for data-driven decision making and comes with tools for forecasting, budgeting, and ABM/ABX, so teams can optimize performance and close deals faster.

Another strong contender is HubSpot, which links marketing, sales and customer service to help businesses grow. HubSpot offers a single customer view across multiple touchpoints, using advanced software and AI. It includes six hubs: Marketing Hub for generating leads, Sales Hub for building pipelines, Service Hub for customer service, Content Hub for AI-powered content management, Operations Hub for data management, and Commerce Hub for B2B commerce automation. HubSpot is flexible and scalable, so it can be used by businesses of all sizes and in any industry.

If you're already in the Salesforce world, Salesforce is a full-featured CRM that links marketing, sales and service teams. It offers Einstein 1 for a 360-degree customer view, AI Copilot for relationship building, and Data Cloud for better customer experiences. Salesforce offers a range of industry-specific solutions and customizable pricing, so it's a good option for businesses that want to modernize their operations and improve efficiency and revenue growth.

Last, 6sense offers an ABM platform that can help you create and manage pipeline more effectively with AI-powered features. It identifies in-market accounts, crafts personalized messages and automates meeting qualification and booking. With a best-in-class B2B database and AI-powered email responses, 6sense offers actionable insights to help you increase pipeline, improve conversion rates and reduce go-to-market waste, making it a great option for teams focused on high-quality pipeline generation and conversion.