Marketing Cloud Engagement

Delivers personalized marketing and automated journeys across channels, orchestrating every touchpoint for a consistent brand message and unique customer experience.
Customer Journey Mapping Personalized Marketing Automated Campaign Management
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Marketing Cloud Engagement from Salesforce helps businesses develop lasting relationships with customers by delivering personalized marketing and automated journeys. The platform orchestrates every touchpoint to ensure a consistent brand message across channels, creating a unique experience for each customer.

Some of the key features of Marketing Cloud Engagement include:

  • Email Marketing: Send personalized emails with AI-driven decision making, using reusable content blocks and templates. Manage email programs at scale, track performance, and optimize sender reputation.
  • Content Builder: Build compelling emails with a drag-and-drop interface, upload files, or use prebuilt templates. Code snippets and approvals streamline content creation and management.
  • Mobile Marketing: Send connected marketing experiences across SMS, third-party messaging, and mobile push. Use AI to personalize send times and messaging frequency.
  • Conversational Marketing with WhatsApp: Manage WhatsApp conversations directly, linking marketing, commerce, and service interactions.
  • Journey Orchestration: Design and deploy personalized journeys with a drag-and-drop interface, automating experiences like cross-sell and upsell opportunities.
  • Digital Advertising: Power personalized customer acquisition and conversion campaigns with first-party data, activating audience segments across multiple digital channels.
  • Cross-Channel Analytics: Measure journey performance with built-in dashboards to optimize campaigns across email, mobile, and advertising.

Marketing Cloud Engagement pricing tiers are:

  • Professional: $1,250 per month (billed annually), includes email marketing, content creation, and advanced analytics.
  • Corporate: $4,200 per month (billed annually), adds journey orchestration, mobile messaging, and AI-driven insights.
  • Enterprise: Custom pricing based on contact and message volume, includes advanced journeys across channels, brands, and geographies.

Marketing Cloud Engagement is suitable for businesses looking to increase customer lifetime value. It integrates with Salesforce products for a single customer engagement platform across marketing, service and sales. With AI and automation, users can create targeted, personalized campaigns that drive growth and revenue.

Published on June 24, 2024

Related Questions

I need a marketing automation platform that can help me personalize customer journeys across multiple channels. Can you suggest a tool that allows me to automate and optimize my email marketing campaigns with AI-driven decision making? I need a solution that can help me manage and track customer interactions across different touchpoints, including email, mobile, and social media. Is there a platform that can help me create targeted and personalized advertising campaigns using first-party data and AI-driven insights?

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