Adobe Marketo Engage

Adobe Marketo Engage is an all-in-one marketing automation platform that helps you orchestrate and personalize customer journeys across multiple channels. It helps you attract, segment and nurture customers at every stage of their lifecycle. With Marketo Engage, you can align sales and marketing teams to engage customers more effectively and deliver better customer experiences.

Some of its key features include:

• Marketing Automation: Automate and track marketing activities to optimize operations.
• Account-Based Marketing: Target high-revenue opportunities by focusing on specific accounts and people.
• Lead Management: Identify and nurture leads through the conversion funnel.
• Email Marketing: Personalize emails with templates, visual editors and AI-powered content suggestions.
• Multi-Touch Attribution: Track customer interactions across channels and campaigns for more detailed data analysis.

Marketo Engage uses AI to improve marketing automation in several ways. For example, AI can be used to create predictive audiences and segments, automate personalized cross-channel experiences and speed up email creation with generative authoring. The platform also offers interactive webinars, scales chatbot responses and uses an embedded meeting scheduler to convert landing pages into booked meetings.

With Marketo Engage, customers can:

• Launch campaigns fast and align marketing and sales teams to work as one revenue team.
• Attract top-of-funnel traffic through inbound and outbound programs with personalized ads.
• Build custom scoring models that update in real-time and automate nurture streams with content that's personalized to personas and buying stages.
• See detailed results in an easy-to-use dashboard to measure the impact of each piece of content and customer journey.

Marketo Engage integrates with other Adobe products, including Adobe Real-Time CDP, Adobe Workfront and Adobe Analytics. These connections help you manage leads and accounts with complete real-time profiles and more advanced analysis and marketing capabilities.

Marketo Engage is geared for B2B marketing, but it's particularly well-suited for companies that have larger deal sizes or longer sales cycles. The account-based marketing approach lets you target specific accounts and coordinate sales outreach.

If you're looking for a way to improve your marketing automation and customer engagement, Adobe Marketo Engage offers a powerful way to streamline and personalize cross-channel customer journeys.

Published on June 23, 2024