Marketing Cloud

Unify customer data and analytics to run smarter, personalized campaigns across every interaction, driving increased ROI, customer value, and engagement.
Marketing Automation Customer Data Platform Personalization

Marketing Cloud helps you win customers, engage them and grow revenue by using unified profiles and analytics. This platform runs smarter campaigns across the customer lifecycle with trusted AI, personalizing content and offers across every customer interaction.

Some of the key features include:

  • Customer Data Platform: Grow faster with faster access to centralized data that can be seamlessly activated across any channel.
  • Marketing Analytics: Optimize campaigns and spend with unified marketing performance data and AI insights.
  • Marketing AI: Optimize every step of the campaign process with trusted, purpose-built AI.
  • Personalization: Drive ROI across your marketing programs with cross-channel personalization.
  • B2B Marketing Automation: Grow revenue by aligning marketing and sales around every account.

With Marketing Cloud, you can expect:

  • 28% increase in overall marketing ROI
  • 27% increase in customer lifetime value
  • 31% increase in customer engagement

Marketing Cloud provides a suite of tools to manage and personalize marketing across multiple channels. It integrates with the #1 CRM, giving you a single view of customer interactions. This platform helps businesses streamline processes, engage customers more effectively and drive better marketing results.

Published on July 2, 2024

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