Marketing Cloud Alternatives

If you're looking for a Marketing Cloud replacement, Marketing Cloud Engagement from Salesforce is a good choice. It lets you personalize marketing and automate journeys across channels to ensure a consistent brand experience. It includes features like AI-powered decision making, content creation, mobile marketing and cross-channel analytics, and integrates with Salesforce products to offer a single customer engagement platform. That can help you increase customer lifetime value and drive growth through targeted, personalized marketing campaigns.

Another option is Mapp, an omnichannel customer data and marketing platform that uses AI for personalized marketing across multiple channels. It centralizes customer data, enables advanced personalization and offers real-time insights to drive engagement and retention. Mapp serves more than 3,000 businesses across many industries, so it's a good choice for those who want to improve their marketing automation and customer retention efforts.

If you're looking for something more enterprise oriented, MoEngage offers insights-led customer engagement with AI-powered campaign optimization and omnichannel communication. It includes customer journey orchestration, website personalization and real-time transactional alerts, so it's a good fit for big businesses in finance and retail. MoEngage is designed to be scalable and secure, so businesses can better understand customer behavior and preferences to build targeted campaigns for better engagement and return on investment.