Dotdigital

Dotdigital is an all-in-one customer experience and data platform that helps marketers create personalized, cross-channel marketing experiences. The platform centralizes and enriches data, so users can have a single, trusted source for their marketing. Advanced machine learning algorithms automatically enrich data, providing insights that inform creative campaigns.

Dotdigital includes a number of features to support cross-channel marketing:

• Email Marketing: Build engaging emails with an intuitive editor, including product recommendations and dynamic content.
• SMS Marketing: Send timely, personalized SMS messages, automatically triggered alongside email marketing campaigns.
• Website Personalization: Show relevant content based on visitor behavior, preferences, location or weather.
• Retargeting: Amplify the impact of ads by showing the right content at the right time.
• Live Chat: Help customers quickly get the help they need with live chat widgets that integrate with complete customer profiles.
• Push Notifications: Send personalized notifications to drive conversions and app engagement.

The platform uses AI to structure and visualize data, giving you at-a-glance insights to build high-converting campaigns. You can build complex customer journeys easily and send targeted messages across multiple channels. Dotdigital also supports more than 200 countries and multiple currencies, so it can be used by businesses of all sizes.

Dotdigital's data enrichment helps you get a better understanding of customers, including behavior, intent and preferences. Decisions are data-driven, with actionable insights and real-time performance metrics. The platform also integrates with a wide range of ecommerce and CRM systems to break down data silos.

Pricing isn't disclosed, but you can try the platform with a trial or schedule a demo to find out more about the costs of using Dotdigital. The platform is geared for businesses in finance, travel, fashion and ecommerce that want to improve their customer experience and marketing automation.

Published on June 29, 2024