Dotdigital is a mature platform that centralizes customer data and has advanced machine learning algorithms for personalization across multiple channels. It offers tools for email marketing, SMS marketing, website personalization, retargeting, live chat and push notifications. The platform can handle complex customer journeys and integrates with many ecommerce and CRM systems, giving you a unified view of customers based on behavior, intent and preferences.
Iterable offers a cross-channel marketing platform that uses real-time data to deliver personalized customer experiences. Among its features are synchronized channels, dynamic campaigns and AI-driven optimization. It offers personalized messaging across web, email, SMS and in-app channels, and non-technical teams can get started quickly. Iterable also offers customizable predictive goals and generative AI for more advanced personalization.
For large-scale, secure customer engagement, Braze is a good option. It combines data from multiple sources to build highly personalized experiences and uses AI to handle real-time interactions across channels like email, mobile app, SMS, WhatsApp and web messaging. Its journey orchestration features and real-time triggers let you flexibly segment and manage campaigns. Braze is well-suited for retail and media companies.