Lexer

Lexer is a Customer Data and Experience Platform that helps retailers unify all their customer data, understand their audience, create targeted segments, acquire new customers, and grow lifetime value. By transforming raw, disconnected data into actionable insights, Lexer enables businesses to create personalized experiences that drive sales.

Some of the key features of Lexer include:

• Insights & Analytics: Enriches customer data into a single, actionable view for genuine understanding.
• Marketing: Orchestrates personalized experiences across paid and owned channels.
• Retail: Improves in-store experiences with personalized recommendations and service workflows.
• Customer Service: Combines all service channels into one streamlined inbox for efficient and personalized service.
• Executive: Informs data-driven decisions to improve performance, manage change, and mitigate risk.
• IT: Automates data processes via pre-built integrations, improving data security.

Integrations with various retail tech stacks allow Lexer to support multiple customer touchpoints, including CDP, marketing, clienteling, service, and AI messaging. For instance, Lexer’s AI messaging solution delivers highly personalized 1:1 messages to each customer, informed by brand objectives and values.

Pricing information is not publicly disclosed, but potential users can explore a free, no-commitment trial to see customer data in action. Lexer also offers professional services to support implementation, onboarding, insights, strategy, and optimization.

Designed for ease of use, Lexer allows various teams to access and engage with customer insights, making it a comprehensive solution for businesses aiming to become more customer-centric.

Published on July 3, 2024