Question: I need a solution that can provide actionable insights from my customer data to improve sales and customer experience.

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Lexer

If you're looking for a full solution to get more out of your customer data so you can better sell to them and serve them, Lexer is worth a look. This Customer Data and Experience Platform aggregates customer data, presents insights and enables personalized experiences to drive sales. It's got six modules, including Insights & Analytics, Marketing, Retail, Customer Service, Executive and IT, that can be used to create a single customer view, orchestrate personalized experiences, improve in-store experiences, consolidate customer service channels and more. It can integrate with many retail technology stacks, spanning many customer touchpoints, and offers a free trial with professional services for setup and onboarding.

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Treasure Data

Another contender is Treasure Data, a customer data platform (CDP) that builds a unified customer profile by combining historical and real-time behavior and AI-predicted behavior. That can help companies overcome data silos and improve sales and efficiency. Treasure Data has strong data governance and a set of strategies to drive business growth, and it's been used by several companies with good results, including big jumps in net income, marketing cost savings and conversion rates. The platform is geared for large enterprises that need an end-to-end system to deliver connected customer experiences across all touchpoints.

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Qualtrics

If you're looking for a more general-purpose experience management platform, Qualtrics is another option. It uses AI to deliver insights across customer, employee and market research, helping companies turn data into personalized experiences and make better decisions. With modules like Conversational Feedback, Customer Care Assist, Text Analytics Insights and more, Qualtrics can be used to gather and analyze data, streamline care journeys and improve employee engagement. It's used by more than 18,000 customers and has enterprise-grade compliance and governance to ensure data security and competitive advantage.

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Insider

Last, Insider is a customer data platform that aggregates customer data, uses AI to predict behavior and personalizes experiences across multiple touchpoints. It offers 360° customer profiles, predictive behavior analysis, audience segmentation, journey orchestration and integration with more than 100 data sources. Insider has demonstrated significant ROI and AOV increases, and has won industry awards for its AI-powered personalization and omnichannel marketing solutions, making it a good option for companies looking to drive growth and revenue through personalized customer experiences.

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