Insider

Insider is a customer data platform (CDP) that connects customer data, uses AI to predict behavior and personalizes experiences across multiple channels. By using AI and machine learning, Insider empowers marketers to work more efficiently and effectively, ultimately driving growth and revenue.

Some of the key features of Insider include:

• 360° Customer Profiles: Combine data from multiple sources to build a comprehensive customer profile.
• Predictive Behavior: Use machine learning to analyze customer behavior and predict future behavior.
• Audience Segmentation: Segment audiences based on over 100 attributes.
• Personalization: Offer contextual and timely experiences that are personalized to each customer.
• Journey Orchestration: Automate and optimize customer journeys across multiple touchpoints.
• Integrations: Connect with over 100 data sources and channels, including WhatsApp, Email, and Site Search.
• AI & Machine Learning: Leverage patent-pending technology like Sirius AI to boost customer experiences.

Insider serves a variety of industries, including retail, automotive, financial services, media, travel and more. The platform supports a wide range of channels, including web, email, site search, conversational CX, WhatsApp and in-app experiences.

Real-world results from Insider include:

• A 26% increase in average order value (AOV) in just one month.
• A 6X return on investment (ROI) from the platform.
• A 30X ROI in just 12 weeks.
• A 12X ROI with a massive increase in lead collection.

Insider has earned numerous awards, including being named a Leader in G2's Spring'24 reports with a perfect user satisfaction score of 100/100 and the highest product roadmap score of 98/100. The platform has also been recognized by Gartner, Forrester and IDC for its AI-powered personalization and omnichannel marketing solutions.

For marketers looking to improve customer experiences and drive growth through data-driven, personalized interactions, Insider provides a full suite of tools to optimize customer engagement across multiple channels.

Published on July 6, 2024