Question: How can I create a 360-degree customer profile that combines data from multiple sources?

First, Insider is a powerful customer data platform (CDP) that collects customer data and uses AI to predict behavior. It includes 360° customer profiles, predictive behavior analysis, audience segmentation, personalization, and journey orchestration. Insider connects to more than 100 data sources and touchpoints, so it's a good choice for companies that want to use customer data to drive growth and revenue.

Another top contender is Treasure Data, a Gartner 2024 Magic Quadrant for Customer Data Platforms leader. It builds a single customer profile by combining historical data, real-time behavior and AI-predicted behavior. Treasure Data helps break down data silos and has strong data governance and compliance tools, and it can help businesses grow by delivering connected customer experiences across all touchpoints.

If you need a real-time data integration option, Tealium could be a good fit. It provides a single customer view across all touchpoints and systems, with pre-built connections to more than 1300 systems. Tealium helps businesses understand their customers better, develop targeted engagement plans and drive growth with data-driven insights, so it's a good choice for businesses of all sizes.