Synerise

Synerise is an AI-powered infrastructure for gathering, processing, and interpreting behavioral data. By combining the power of AI and machine learning, Synerise converts raw behavioral data into actionable insights, allowing companies to make decisions with previously unimaginable accuracy and speed.

Synerise has a number of features that support low-code use cases. For example, it can show AI-based recommendations when a user's shopping basket is empty, create personalized offers based on lowest prices over the last 30 days for discounted products, and send low-stock notifications to customers who have abandoned their shopping carts. The platform also includes advanced reporting, for example, a dynamic report of products bought together with the top 10 products.

Synerise is designed for both developers and business users, with tools for data processing, AI-based execution scenarios and self-service tools for growing companies. It includes several modules:

• Synerise Experience Platform: For users with limited technical expertise, with self-service tools and pricing based on datapoints usage.
• Private Foundation Model: For developers, data engineers and data scientists, with a commercial license.
• Open-Source General-Purpose Model: For developers, data engineers and data scientists, available under open-source and commercial licenses.
• Efficient Manifold Density Estimator: An open-source tool for developers, data engineers and data scientists.
• Ultra-Fast Disk & In-Memory Column & Row Store Engine: For real-time heterogeneous data collection and behavioral intelligence, available only with the Synerise Platform.

Synerise can ingest a wide variety of data sources, including click streams, online and POS purchases, behavioral profiles and third-party data such as weather and location information. It also includes advanced analytics, attribution modeling and dynamic reporting to help businesses make decisions.

The platform includes tools for data access control, security and custom applications and portals. Synerise also supports communication channels like SMS, email, mobile push and web dynamic content so businesses can reach customers.

Synerise use cases are varied and include personalized product recommendations, visual search and automated A/B testing. The platform has been used in retail, travel, customer service and healthcare.

Some examples of Synerise include a digital wallet with a flexible loyalty program and a headless experience API for mobile apps. Case studies, such as Zabka Group, show Synerise's ability to handle large volumes of data and automate millions of decisions per month.

Synerise's focus on AI-driven behavioral data processing and automation makes it an interesting option for companies looking to better understand their customers and improve their decision-making abilities.

Published on June 29, 2024