SensorsData is a good example, with real-time product analytics and Customer Data Platform (CDP) abilities. It can handle big data and integrates with more than 50 SDKs. The company says it's good for businesses of all sizes, helping them understand customer behavior and make data-driven decisions that can lead to targeted marketing and better customer engagement.
Another major player is Braze, a customer engagement platform that uses AI to automate personalized interactions across channels. It's got data activation, journey orchestration and real-time message execution. That makes it a good fit for retail and financial services companies trying to optimize onboarding, engagement and acquisition.
Optimizely Data Platform is another option. It unifies and activates customer data in real-time across channels, integrating with more than 60 tools that are available. It's good for companies that want to use historical and third-party data for advanced testing and personalization, and that want to drive engagement and conversion with unified customer data and real-time personalization.