Mapp

Mapp Marketing Cloud lets you capture customer data and analyze it with AI, then use that information to launch targeted marketing campaigns across email, SMS, app and website. The platform offers advanced personalization, marketing automation and digital analytics to help you engage customers and drive revenue.

Mapp's features include:

• Customer Data Platform: Collects customer data for a single, actionable customer profile.
• Artificial Intelligence: Uses machine learning to predict customer behavior and optimize marketing campaigns.
• Advanced Personalization: Offers personalized experiences based on customer preferences and behavior.
• Marketing Automation: Develops and executes sophisticated cross-channel marketing campaigns.
• Digital Analytics: Provides insights to optimize marketing activities.

Mapp supports email, mobile and web marketing, so you can use it to manage customers across multiple channels. You can also get strategic data consulting, deliverability services and client technical services to get the most out of the system.

It can be integrated with other martech systems, so you can incorporate data from other sources and use flexible APIs for integration. Customers can build personalized campaigns with tools like drag-and-drop consumer journey builders and content editors.

Mapp has more than 3,000 customers across a range of industries, including retail, financial services and publishing. Its AI assistant can send intelligent notifications, user-centric content and predictive analytics to help you work smarter, not harder.

Mapp's digital analytics can provide real-time insights and recommendations to inform your marketing decisions. With Mapp, you can build data-driven campaigns based on actionable customer insights, drive conversions and increase customer loyalty.

Pricing isn't disclosed, so you'll have to contact Mapp for a quote. But with its breadth of features and AI smarts, Mapp could be worth a look if you want to improve your customer engagement and marketing.

Published on July 2, 2024