Mapp Alternatives

If you're looking for a Mapp alternative, Blueshift is another option. Blueshift is an AI-powered marketing platform that combines customer data with cross-channel delivery to help marketers work more efficiently and get better returns on investment. It includes a Customer Data Platform (CDP) for building rich customer profiles, AI-Powered Decisioning to automate marketing tasks, and support for multiple marketing channels such as email, SMS, and in-app messaging. You can integrate with hundreds of tools across various channels, giving you a single view of your customers.

Another good alternative is Optimove. This customer-led marketing platform puts customer data at the center of marketing, offering real-time CDP, multichannel decisioning, and AI optimization for personalized messages and journeys. It supports a wide range of marketing channels like email, in-app messaging, mobile push, and digital ads. Optimove is designed to improve customer loyalty and engagement, making it a powerful choice for industries such as iGaming and retail.

Braze is another option. Braze is a customer engagement platform that uses AI to manage personalized, real-time interactions across multiple channels. It includes data activation, journey orchestration, and cross-channel messaging to manage campaigns across email, mobile app, SMS, and web. Braze is designed to be scalable and secure, making it suitable for industries like retail, media, and finance, helping optimize onboarding and overall customer engagement.

For those looking for a marketing automation platform, Adobe Marketo Engage could be a suitable choice. It helps businesses orchestrate and personalize customer journeys across multiple touchpoints, including marketing automation, account-based marketing, and email marketing. Integrating smoothly with other Adobe solutions, it provides a robust platform for B2B marketing, especially for companies with longer sales cycles.