Fresh Relevance

Fresh Relevance is an eCommerce personalization platform that helps businesses create seamless, revenue-driving experiences across multiple touchpoints including websites, apps, emails, SMS and ads. The user-friendly interface means no technical expertise is needed to set up and use it.

Some of the key features of Fresh Relevance include:

• Cross-Channel Experiences: Send personalized content to customers based on their identity, seasonal events and lifecycle stages across multiple channels.
• Customer Data Management: Capture and consolidate customer data from digital and offline interactions to build a single, detailed customer profile.
• Services & Support: Get access to dedicated customer support and online training sessions to help you get up and running and optimize plans.
• Platform Capabilities: Build and optimize personalized elements on websites and emails using drag-and-drop functionality and an easy-to-use Site Editor.

Fresh Relevance helps to solve common pain points, including:

• No more reliance on IT support: Make changes to your marketing and eCommerce campaigns without relying on outside or internal teams.
• No more content-heavy pages: Send personalized content that responds to customer behavior and interests, rather than trying to appeal to everyone.
• No more low email send volumes: Identify website visitors more accurately and send more triggered emails.
• No more disjointed customer experiences: Ensure that each shopper has a consistent experience across emails, online, mobile apps, paid social and ads.

The platform includes a range of tools to help you engage with customers, including triggered emails, product recommendations, onsite popovers, social proof, dynamic content, behavioral targeting and geotargeting. It also integrates with other platforms and custom-built solutions so you can quickly launch campaigns.

Fresh Relevance is suitable for industries such as eCommerce, B2B eCommerce, Travel, Media and Recruitment, among others. Pricing is modular and flexible to accommodate different business needs. To get started, users can book a tailored demo to see the platform in action and explore pricing options.

Published on June 27, 2024